CASE STUDY
Rally Point Palm Beach
Rally Point Palm Beach Rehab is a gender specific (male-only), 15 bed inpatient and residential living program with 3 treatment locations nestled in the heart of West Palm Beach, Florida.
Hear From Our Clients
“12 Steps Marketing has done a great job creating and managing our campaigns on google advertising and facebook. This is a complicated field that is constantly changing. “
5/5
“We would highly recommend Vince if you are in need of someone to navigate your investment on your way to building out a larger profit center and helping addicts/alcoholics in need!”
5/5
“Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!”
5/5
CHALLENGES
Standing Out in the Hyper Competitive Landscape
Rally Point wants to drive more admissions and conversions from their local region and surrounding areas.
Rally Point wants to stand out among Florida’s hyper competitive addiction treatment landscape.
Rally Point need transparency into how its marketing efforts were measuring up.
Rally Point want a website that reflects its brand and values.
OUR SOLUTION​
Supercharged Growth Roadmap
During the SEO marketing challenge, it was critical that all of our marketing activities aligned with the single goal of positioning Rally Point as an authority on addiction treatment and recovery for the targeted region of West Palm Beach, FL.
We continued to publish highly authoritative content regularly, engage and share newsworthy content, amplify content via local news sources, develop local citations, and obtain high authority backlinks focused on increasing Rally Point’s online presence to reach new audience demographics.
When we started in September of 2018, Rally Point ranked overall for 432 keywords, 13 on the 1st page of Google. By the 100th-day, we had successfully positioned Rally Point with 1,021 keywords ranked on Google and 86 1st page rankings on Google.
The results? In just 100-days, Rally Point website traffic grew over +557% monthly unique visitors for addiction treatment and recovery keywords and +407% increase in mobile traffic as rankings improved.
SOLUTIONS
I need a marketing partner who can make the phone rings.
I want to spend more time on running my business, not my marketing.
I need a marketing partner who can make the phone rings.
I want to spend more time on running my business, not my marketing.
OUR RESULTS
Rally Point's Organic Traffic Increased by +577% Within 100-Days
+577%
Organic Traffic Increase
+86
1st Page Google Rankings
+4.4K
Avg. Monthly Non-Branded Traffic
+1.1K
Keywords Ranked
Hear From Our Clients
“12 Steps Marketing has done a great job creating and managing our campaigns on google advertising and facebook. This is a complicated field that is constantly changing. “
5/5
“We would highly recommend Vince if you are in need of someone to navigate your investment on your way to building out a larger profit center and helping addicts/alcoholics in need!”
5/5
“Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!”
5/5
Multi-Device Ready
We’re a design first, digital agency focused on delivering custom solutions that function flawlessly, elevate each brand’s design aesthetic, digital reach and in-turn help garner consumer loyalty.
We Focus on the Client’s Success, and Everything Else Falls Into Place
No matter the size or budget, we take our time and pride in all of our client projects. We meticulously research, plan, design, and execute our campaigns to bring the best results.
